What is Pay-per-Click Advertising (PPC)?

PPC advertising is the act of ‘buying’ relevant traffic for your website.

By putting together highly targeted campaigns, with appropriate landing pages that match visitors requirements we aim to drive more customers through to your website. More relevant customers means more Conversions.

How our service works

PPC advertising is an on-going process that involves constant evaluation of each of your campaigns performance.

• Planning & Research

  Understanding your target audience

  In order to build an effective campaign, we need to understand your business aims.

  Once we’ve got to grips with your business and your target audience, we can start to explore suitable advertising platform such as:

  • Google Adwords
  • Facebook
  • Twitter
  • Bing

  We then identify desirable search queries suitable for each campaign that is being run.

• Landing Page & Ad Creation

  Building effective campaigns

  Test various calls to action within relevant ad copy in accordance with the above to best utilise the quality score system and maximise account efficiency.

  Test various extensions alongside ad copy and in line with agreed business and marketing goals.

  Liaise with web development team to advise on landing page requirements and optimise in accordance with business objectives to deliver the best return on investment.

• Account Management & Reporting

  Making sure your campaigns deliver

  Your campaigns will need to be managed on an on-going basis and a monthly performance and activity summary will be provided. Activity can be coordinated around business preferences and goals, such as desirable locations and promotional activity. Other examples include:

  • Search query review for additional keywords, and terms to exclude
  • On-going ad copy and extension testing
  • Monitoring of onsite activity and testing of landing pages
  • Budget management and bid optimisation

  All PPC campaign will be constantly reviewed in terms of the their return on your investment to ensure they still form a viable means of obtaining new business.