Are you paying for the wrong traffic? More relevant customers means increased Conversions.
PPC advertising is the act of ‘buying’ relevant traffic for your website.
By putting together highly targeted campaigns, with appropriate landing pages that match visitors requirements we aim to drive more customers through to your website. More relevant customers means more Conversions.
PPC advertising is an on-going process that involves constant evaluation of each of your campaigns performance.
Understanding your target audience
In order to build an effective campaign, we need to understand your business aims.
Once we’ve got to grips with your business and your target audience, we can start to explore suitable advertising platform such as:
We then identify desirable search queries suitable for each campaign that is being run.
Building effective campaigns
Test various calls to action within relevant ad copy in accordance with the above to best utilise the quality score system and maximise account efficiency.
Test various extensions alongside ad copy and in line with agreed business and marketing goals.
Liaise with web development team to advise on landing page requirements and optimise in accordance with business objectives to deliver the best return on investment.
Making sure your campaigns deliver
Your campaigns will need to be managed on an on-going basis and a monthly performance and activity summary will be provided. Activity can be coordinated around business preferences and goals, such as desirable locations and promotional activity. Other examples include:
All PPC campaign will be constantly reviewed in terms of the their return on your investment to ensure they still form a viable means of obtaining new business.
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