We have been working with Joanne – founder of PrismBI for a little while now, kickstarting our journey in helping to establish the brand identity and distill the marketing messages for this dynamic, forward-thinking business that is revolutionising the business intelligence landscape.
We know that effective communication lies at the heart of every successful brand. Through compelling messaging strategies, we've crafted narratives that resonate with PrismBI's target audience, conveying the value proposition with clarity and impact that has then be utilised across introductory brochures and client proposals.
The Blumin team have been working on various strands of the project, including:
Our creative team did an initial brand dig to understand Joanne's business in detail – as well as her vision and objectives when it came to building brand awareness. We then helped to bring her vision to life to produce comprehensive brand guidelines to ensure consistency and coherence across all touchpoints – and with the input from Joanne, created a logo, stationery, and visual language that represents her services and personal style.
Joanne Collins, Business Intelligence Consultant, PrismBI
We used innovative design principles to bring PrismBI's vision to life digitally with their first website; spotlighting the services on offer to potential clients, and offering intuitive navigation, engaging content, and seamless user experience that will help to drive meaningful enquiries and leads.
We've also helped to create a content strategy and broadcast schedule as we set up PrismBI's social media channels and continue to foster meaningful engagement and amplify their reach as we manage these channels on an ongoing basis.