Douglas Scott


Branding, Animation and Website Design

Rebrand

Legal recruitment specialist Douglas Scott needed a brand to match their status in the legal recruitment sector. The rebrand coincided with their ten-year anniversary in the sector.

We came up with ‘Pinpoint positioning’, featuring a monogrammed map locator pin. The pinpoint communicates Douglas Scott’s highly targeted and ultra-efficient approach to placing accurately matched candidates to unique client needs.

Douglas Scott logo

Douglas Scott brand guidelines

Brand Guidelines

As important as the new brand itself, a complete set of guidelines to ensure the brand’s integrity, wherever it is seen.


Developing a brand

Following a successful rebrand for legal recruitment specialist Douglas Scott, the next step was to create a set of 3 dimensional low polygon worlds and used these as the backdrop for the Douglas Scott universe.

Douglas Scott brand artwork

Douglas Scott website Douglas Scott mobile website

Website

A fully integrated brand obviously required an onbrand website, with full job searching functionality leveraging Broadbean’s API for syndication. The website confidently showcases the brand and allows for the creative campaigns to fully integrate across mixed media. We developed a mobile specific version of the site serving up key content for the “job browsing commuter”. An intuitive website that reflects the new brand and Douglas Scott's status as an award winning legal recruiter.


Motion graphics

To help launch the new Douglas Scott brand, we devised a 2-minute animation based on their vision ‘to be the first legal recruitment specialist to place a lawyer on the moon’. This space-themed brief enabled us to think creatively about portraying the Douglas Scott universe through the use of fly through sequences, a central globe and key messaging.

Douglas Scott video

Marketing

The space theme continued onto all marketing materials, prominently featuring key branding elements such as the rocket and globe, as well as the Douglas Scott pinpoint, to reinforce ‘pinpoint positioning’.

Douglas Scott marketing material
Douglas Scott Admin Portal Douglas Scott Portal timesheet submission Douglas Scott Admin Portal client management Douglas Scott Admin Portal client management

Recruitment Portal

Douglas Scott needed a recruitment portal that was far more than a bog-standard online repository for jobs and CVs. They required a sophisticated web application that would eliminate blockages in the recruitment process, reduce client’s HR administration time, eliminate duplicate candidates, allow real-time status reporting for all hiring managers, and deliver tiered management information.

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Creative

We design smart websites, beautiful motion graphics, and bring illustrations to life; we rethink brands, devise clever and effective advertising.

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Technical

Fundamentally changing and improving the way that our clients do business; through the implementation of innovative technical solutions.

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Insight

Strategic thinking and planning based on insight gained from research and a thorough knowledge of the industry.

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