Branding, Signage and Motion Graphics


Blumin created a distinctive corporate identity, a confident new positioning and compelling personality and tone of voice, supported by a clear brand architecture; designed to align a previously fragmented and visually disconnected portfolio of Group companies and sub-brands. An award-winning rebrand of the entire SWS UK product suite, creating memorable and meaningful product names. We were proud to pick up a Transform award for this project.

The success of the rebrand has lead to high growth, increase engagement with website visitors and significantly developed distributor activity and sales. The project has consequently received numerous awards and Blumin’s relationship has flourished, with SWS UK appointing numerous technical projects with Blumin to increase productivity, increase sales and reduce waste.

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SWS UK logo

SWS UK product family tree
SWS UK brand guidelines

Brand Guidelines

A complete suite of brand guidelines to complement SWS’ new brands across all of their products.


SWS UK stationery
SWS UK signage
SWS UK banners

Motion Graphics

An animated presentation for the launch of the new SWS UK brand story…


We design smart websites, beautiful motion graphics, and bring illustrations to life; we rethink brands, devise clever and effective advertising.

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Fundamentally changing and improving the way that our clients do business; through the implementation of innovative technical solutions.

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Strategic thinking and planning based on insight gained from research and a thorough knowledge of the industry.

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